William Mountain is the Britian’s leading bookmaker, owning 2, 300 stores and employing approximately 16, 600 people with main offices in the uk, Republic of Ireland in europe and Gibraltar. They offer customers playing on Sports Bets, Casino, Poker, Poker, Bingo, and also Mobile bets, which is a growing market. Its call hub took 125, 000 table bets on the 2007 Grand National and its outlets process more than one million bets slipping on an average day. This article will look at the new market that William Mountain have been involved in during the last decade — the online sports bets sector, and will also look at the marketing tools that they use to attract new clients to their site including a free William Mountain bet.
The head of William Mountain has changed from 1934, when it was set up by the man himself, to the presence it has both on the standard and online. The company has obviously awakened to the fact that the strong brand they have can compliment both 야구중계 sides of the business, with high-street punters going to the website as they trust the company, and new bettors being lured to pop in to place a bet at a retail outlet after recognising the branding online.
Signing onto the website, the matter that hits you immediately is the wide range of markets that are available via the sports book. They don’t concentrate on just the major sports such as horse racing and football, but also allow you to bet on pretty much any sporting event taking place. They even allow for bets on ‘virtual’ sports for those who need their bets fix when no events are taking place!
Other features of the website include the ability to bet on horse backgrounds the night before the event, which is not common across bookies due to other factors that could influence chances closer to the time such as the weather or late withdrawals. They also offer ‘Bet-In-Play’ for all sporting events, with an average of 50 markets being available per match such as the number of corners in a football match. The site also has a news and podcast section for regular customers, has a strong social media presence for customers to be updated with new offers and have branched out to the mobile market by offering an iphone application for those who like to bet ‘on the move’. They get a radio station dedicated to sports and a TV funnel that channels live events over their website.
Promotions are a large the main company strategy, with the free bet for new clients being something which is heavily advertised on television and in the press. The offer currently stands as a 100% matched bet up to £25 for all new clients — a user will need to place a bet on any market (at the minimum likelihood of 2. 0/evens) and once this is settled will obtain a £25 bet to put on anything they like. They have kept the format of the bet simple and, when compared to some other bookmakers that are offering more achieable values, is a good and clear way to claim some free money.